Benefits for advertisers The Greenstone Guide will offer its advertisers a pinpoint niche – affluent homeowners and business people in the LSM 10 bracket with a disposable income. Unlike other local newspapers in the area who may go out to over 40 000 readers of all social standings, we are targeting a quantifiable, specific market – we know exactly who we are going to, and being a part of the community, we know what they want.
A further unique selling point of The Greenstone Guide is that it is not a ‘newspaper’ per se – rather than focus on the negative issues reported by other local papers, the content will purely focus on offering our readers an escape – what they can do in their suburb over the next fortnight, the events that are being planned, where they should consider eating, what new shops have opened in the retail centres and how they can be entertained in their area.
The target market for the paper is young families, professionals and established business people living in the area, for whom The Greenstone Guide will be a leisure read, encouraging them to go out and enjoy all that the businesses, restaurants and shops in the suburb have to offer.
To Advertise Contact: Gregg or Justene Cocking